Benchmarking is a structured and systematic tool that has as its main results the generation of insights for innovation, improvement of products/systems/services and creation/evolution of best practices and more detailed knowledge of the market and of competitors.
Benchmarking helps discover where your product/service wins or loses points to the competition. It identifies good practices in UX and communication. It allows you to inspire yourself on what works well and help you not commit the errors that others have committed.
We analyze market standards and show what to do to overcome competition. The business does not need to be the same and the country may also be different. We seek innovative solutions for you in other markets, on a global scale, through our global network of partners in the UXalliance.
Often, best practices may be within the company itself. Internal Benchmarking analyzes internal processes in several areas of the company to discover the best solutions internally.