What is User Experience (UX)?

What takes you to one coffee shop and not another? What is your first impression on entering a shop? How do you feel when you enter a website and find what you want quickly? What makes you return to a restaurant, or recommend it to a friend?

“User experience" (UX) encompasses all aspects of the end-user's interaction with the company, its services, and its products.”
Don Norman

The answer to all the questions above is: UX, User Experience, which means all emotions you have with a brand, shop, site or product. UX refers to the customer’s, user’s, consumer’s, citizen’s, employee’s or anyone’s experience.

Start by understanding your customer better

Start by understanding your customer better

MSUX helps you understand and know what your customer thinks about your company and how you can make this experience something incredible.

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Transform the Experience your company offers

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