UX-PM Brazil Blog

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“Tá Difícil…” (“This is difficult…”) is more than a blog, it became a discussion forum for Brazilian consumers who face difficulties in using from sites, systems and electronic products up to the doors and faucets.

It is entirely fed by the users, who send pictures, texts and videos. By disclosing a problem, this generates comments of others who have already had the same or a similar problem. Little by little, it showed the consumers that if there is something that is difficult to use, it was not their fault and they should complain about it.

The blog caught the eye of the media. The Usability subject, not only the blog, made the news on major Brazilian TV networks, radio stations, newspapers and magazines.